
GOOGLE - MONTELLE
The Challenge
For a quarter-century, this Canadian intimates brand has been synonymous with high-quality undergarments. However, their Google Ads account presented a challenge: it leaned heavily on branded campaigns and not on acquisition, keeping the account stagnant. To create room for growth, a strategic overhaul was necessary, with the aim of limiting Branded campaigns to 30% or less of the total
We focused on growth and scalability, promptly launching acquisition campaigns that attracted high-conversion potential visitors. Coupled with strategic remarketing and branded search campaigns that guided these fresh prospects through the sales funnel, this led to an impressive 651% conversion increase within six months.
We restructured the account for scalability and efficiency, generating more acquisition opportunities while maintaining a strong ROAS. The launch of multi-brand Search and Shopping campaigns further expanded our reach while meeting our ROAS goals.
%2008.59%201.avif)
Brand Identity
%2009.02%201.avif)
Brand Applications
%2008.50%201.avif)
%2008.44%201.avif)
%2008.55%201.avif)

%2008.56%201.avif)
New Website
%2011.45%201.avif)

%2011.46%201.avif)













.jpg)
%2008.44%201.png)










